Cargo Concepts was established in 2012 to represent AAL shipping as its New Zealand general agent. In addition, we also began to provide multi-mode bespoke logistics solutions to suppliers to the infrastructure sector. In this brief lifespan we are proud to have been a key part in the successful delivery of many blue-chip infrastructure projects across New Zealand – see our Projects page for more information.

As principal, I have more than 30 years experience in international trade and shipping, having worked across a wide range of cargo types and modes in particular in the Asia-Oceania region. With over 25 years in senior and corporate roles I have strong networks across the sector, and a comprehensive understanding of the global shipping industry.

The world of global shipping is a complex one. From an outsiders perspective, it often seems to defy logic and sound economic principles, and keeping abreast with international trends and anticipating how they may impact on your business can be difficult and time consuming. You shouldn’t always need to build deep internal shipping competencies in order to best manage your supply chain, but you cannot successfully manage what you do not understand.

Formed in 1974, the Women’s International Shipping & Trading Association (WISTA International) is a global organisation connecting female executives and decision makers around the world. WISTA International serves as a connector for its network of more than 3,000 female professionals from all sectors of the maritime industry.

More than 40 countries support a National WISTA Association (NWA), each of which in turn is a member of and is guided by WISTA International. NWAs provide in-country and regional networking, business and skill building opportunities, corporate visibility, and also facilitate relationships within the industry.

On a global scale, WISTA members have access to an incredibly diverse network of executives in the shipping and trading field on whom they can call for referrals, connections, advice or business collaborations.

WISTA promotes diversity in the maritime, trading and logistics sectors, empowering women to lead through their unique perspective and competencies, with the conviction that gender diversity is key in providing a sustainable future for the shipping industry internationally.

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